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Is Google’s New Matching Behavior that Big of a Deal?

Is Google’s New Matching Behavior that Big of a Deal?

We all know that Google is constantly rolling out new bells and whistles that mostly pertained to get more clicks and budget out of the advertisers budget. With that said, their latest innovation which expands the traditional “phrase” and [exact] match rules will now include misspellings, singular/plural forms, stemmings, accents, abbreviations and other variants <– (this one needs to be monitored).   According to Google, “based on our research and testing, we believe these changes will be … Read entire article »

Filed under: Featured, Google Adwords, Paid Search in General