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Register & Save 50% on Landing Page Success Summit

Register & Save 50% on Landing Page Success Summit

How To Achieve Customer Conversion Success… Discover how to CONVERT MORE VISITORS TO CUSTOMERS from your website or landing page. We’re proud to partner with the Landing Page Success Seminar, a three-week online conference led by Internet Marketing’s Top Conversion Experts. Not only will you gain amazing sales results and conversion rates with these optimization strategies, this online training will teach you how to leverage winning techniques to boost your online marketing profits. Register Now and Save … Read entire article »

Filed under: Online Strategy

Reasons Why PPC Marketers Need To Be More Than Just PPC Marketers

Reasons Why PPC Marketers Need To Be More Than Just PPC Marketers

Have you ever created a well thought out PPC Strategy supported by a strong foundation of relevancy from the campaign level down to the landing page level and you are finding yourself grasping at straws to increase conversions so that the client doesn’t think that their investment in you was not a waste? Well, there can be many reasons why the cash register is not ringing that are outside of your PPC efforts, and the … Read entire article »

Filed under: Featured, Online Strategy, Paid Search in General, Web Analytics

Google’s “Above The Fold Advertising” Option. Good Idea or Another Gimmick?

Google’s “Above The Fold Advertising” Option. Good Idea or Another Gimmick?

As we have been seeing and hearing throughout the Search World, Display Advertising is becoming the next “big thing” that both the advertisers, PPC Marketers and the Search Engines are focused only lately. In fact, Google keeps pushing their “Above the Fold” Display Network Option where it allows advertisers to decide whether or not to show their Display Ad “below the fold”. Now, even though it seems pretty cool to have this option available, I … Read entire article »

Filed under: Google Adwords

Should PPC Advertisers Monetize Twitter Followers As A Viable Conversion Event?

Should PPC Advertisers Monetize Twitter Followers As A Viable Conversion Event?

In the PPC world, many of us are eager to monetize anything that has to do with either the possibility of a conversion and/or persuasion points leading up to a conversion, where it all leads back to their PPC efforts. There is nothing wrong with this, in fact, it’s just another stage in the evolution of understanding the power of PPC. However, with the adoption and popularity of more and more businesses utilizing Twitter and … Read entire article »

Filed under: Online Strategy, Paid Search in General