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Why PPC Marketers Should Adopt A More “Stock Portfolio Approach” To Their Strategies

Why PPC Marketers Should Adopt A More “Stock Portfolio Approach” To Their Strategies

With the latest Buzz about the return of Gordon Gekko on the Big Screen with the Latest Movie “WALL STREET: Money Never Sleeps“, I figured it was the right time to write a post about how some of the smaller Search Engine Advertising Platforms, such as Looksmart, who have been evangelizing their “Stock Portfolio” approach to their existing customers and prospects. In this post, I want to discuss a different approach to search engine visibility … Read entire article »

Filed under: Featured, Paid Search in General

An Exclusive Interview with Allen Hammock of LookSmart.com

An Exclusive Interview with Allen Hammock of LookSmart.com

SemGeek.com is proud to present an Exclusive Online Interview with Allen Hammock, Director of Technical Sales for Looksmart.com. This interview is brought to you in cooperation with the Search Engine Strategies’ Pre-SES New York 2010 Blog & Q&A Coverage. Interview Questions Question #1: Can you tell our audience a little more about your role at LookSmart? Answer: I’ve served LookSmart in various sales, marketing and technical roles since 2004, working to help define our leadership position in … Read entire article »

Filed under: Exclusive Interviews, Featured