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Classifying PPC Marketing? Is It An Art Or A Science? Part Deux

Classifying PPC Marketing? Is It An Art Or A Science? Part Deux

In my second and final installment  of “Classifying PPC Marketing? Is It An Art Or A Science?”, I will dig a little deeper into the “weeds” of PPC Geekdom to try and identify which tactics and techniques of PPC should and will always be a Science as well as others that are reserved for the Artist respectfully. However, we all must acknowledge one thing. Regardless of anyone’s biased opinion, there is one constant that everyone … Read entire article »

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