» Entries tagged with "marketing"
Is PPC Becoming the Cheap Beer of The Internet Marketing Industry?
As someone who treats PPC like an exquisite Micro-Brew that goes well with any fine meal, I am somewhat dumbfounded by the lack of strategy and overall mindset of what I am seeing in the Industry. I also cannot blame the clients as they are getting what they pay for. The problem, however, is that the client doesn’t have a clue as to what they are getting, other than they gave this agency $500 and … Read entire article »
Filed under: Featured, Online Strategy, Paid Search in General
Why We Need PPC Marketing To Compliment The “Offline” World
The way human beings interact and react to what interests them the most in this world has become a transparent media blitz that has evolved and involved both Radio, TV, Internet, Mobile and Word of Mouth. With regard to the purpose of this blog article, the way people search for things on the Internet has been altered over the years and when our past connection with the media at one time which was separated … Read entire article »
Filed under: Online Strategy, Paid Search in General, PPC Analysis & Case Studies
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