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Netflix vs. Blockbuster Online in PPC Marketing: A Competitive Comparison

Netflix vs. Blockbuster Online in PPC Marketing: A Competitive Comparison

Have you ever wanted to see what your client’s PPC Competitors are doing? How about an inside look at their budgets, Search Terms and even Text Ads and frequency of changes within the Text Ads? Well, you can do all of this and more with SpyFu PPC Competitive Research, and here’s just a little taste of what advertisers can see in SpyFu, including the differences, similarities and potential opportunities for future strategies. Question: Have you ever … Read entire article »

Filed under: Online Strategy, Paid Search in General, PPC Analysis & Case Studies

Blockbuster Shows Lackluster PPC Strategy To Compete With Gamefly

Blockbuster Shows Lackluster PPC Strategy To Compete With Gamefly

Whether you are a Netflix junkie like myself, or a past loyal customer of Blockbuster, I was quite surprised to see a very “Non-Holistic” online strategy. For example, Blockbuster has a Display Ad on Yahoo promoting their Blockbuster by Mail service, to ultimately compete with NetFlix and Gamefly. For example, if you read this recent article from PC World entitled “Blockbuster takes Aim at Gamefly” by Jared Newman, you will get a better idea on … Read entire article »

Filed under: Featured, Online Strategy, Paid Search in General