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The NHL Needs a PPC PowerPlay For Reputation Management

The NHL Needs a PPC PowerPlay For Reputation Management

Regardless if you are a Fan of the NHL or just your local NHL Hockey Team, the league in general has taken a bad PR beating. Whether it’s the Owners or the NHLPA, ones thing is certain. The NHL is back, but their reputation is not. I am not sure what the NHL Execs are preparing to do to win back the fans, but as a guy who lives and breathes in PPC Geekdom, there … Read entire article »

Filed under: Online Strategy, Paid Search in General

2010 Stanley Cup Playoffs Provide Historical Google Search Volume. But Where’s the PPC Advertisers?

2010 Stanley Cup Playoffs Provide Historical Google Search Volume. But Where’s the PPC Advertisers?

Oooh, a story about two of my life’s passions. NHL Hockey and Search Engine Marketing. Alright, regardless if you are a true Hockey Fan, BandWagoneer, live in the city of either Philadelphia or Chicago, or just Search Marketing Geek, the online searching behaviors of our society are making an impact on what is happening offline, especially with this year’s Lord Stanley’s Cup. (Yes, Semgeek is a huge Philadelphia Flyers Fan, regardless if they win or … Read entire article »

Filed under: Paid Search in General