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PPC Advertisers Capitalizing on “BP Oil Spill” To Find New Job Recruits

PPC Advertisers Capitalizing on “BP Oil Spill” To Find New Job Recruits

It’s not that surprising to me that PPC Advertisers have been capitalizing on the most devastating natural tragedy in our Countries history. But, in retrospect, we have seen companies and organizations (especially BP) leveraging PPC for Reputation Management, Political Agendas and now trying to find new temp job recruits. The bottom-line here is that PPC continues to be an effective and trusted vehicle to reach the general public. However, you must ask yourself, “How effective can … Read entire article »

Filed under: Paid Search in General, Politics, Yahoo Search