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Timing is Everything in PPC and Social Media Marketing

Timing is Everything in PPC and Social Media Marketing

There is a quote from one of my favorite movies that truly struck a cord with me through the years and it’s never been more relevant now with regards to PPC Advertising on Social media platforms such as Twitter Ads and Facebook Ads. In the movie “A Good Year”, Maximillian Skinner (Russell Crowe) tells his employees that “The secret to riches, lab rats, is the same as the secret to comedy… timing.” In this post, … Read entire article »

Filed under: Online Strategy, Paid Search in General, PPC Analysis & Case Studies

Dominos Pizza Gets Bigger Slice of PPC Dominance

Dominos Pizza Gets Bigger Slice of PPC Dominance

Ever wonder which National Pizza Chain is winning the pizza war of online coverage in Search Marketing? Well, my friends, the wait is over and with the help from Spyfu.com, we can see more than budget trends. I chose to compare Papa Johns, Dominos and Pizza Hut and wanted to see how they all stacked up against each other with regard to Keywords, Organic Visibility and overall Monthly Budgets. In this post, you will some … Read entire article »

Filed under: Online Strategy, Paid Search in General, PPC Analysis & Case Studies