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Why Leveraging Facebook Advertising Is Key To Future PPC Success

Why Leveraging Facebook Advertising Is Key To Future PPC Success

I strongly believe that PPC Marketing is starting to (or will soon) shift its main focus from competitive Search Networks back to the Display Advertising Networks in order to enable online advertisers to better learn and understand the behavioral trends that will complete the conversion cycle from searcher to loyal customer. I also believe that the STRICT business objectives of the “immediate conversion” as the main deciding factor on determining success will be downplayed as … Read entire article »

Filed under: Featured, Google Adwords, Online Strategy, Paid Search in General