» Entries tagged with "paid search"
Should PPC Advertisers Monetize Twitter Followers As A Viable Conversion Event?
In the PPC world, many of us are eager to monetize anything that has to do with either the possibility of a conversion and/or persuasion points leading up to a conversion, where it all leads back to their PPC efforts. There is nothing wrong with this, in fact, it’s just another stage in the evolution of understanding the power of PPC. However, with the adoption and popularity of more and more businesses utilizing Twitter and … Read entire article »
Filed under: Online Strategy, Paid Search in General
Why We Need PPC Marketing To Compliment The “Offline” World
The way human beings interact and react to what interests them the most in this world has become a transparent media blitz that has evolved and involved both Radio, TV, Internet, Mobile and Word of Mouth. With regard to the purpose of this blog article, the way people search for things on the Internet has been altered over the years and when our past connection with the media at one time which was separated … Read entire article »
Filed under: Online Strategy, Paid Search in General, PPC Analysis & Case Studies
Why We Should Stop Measuring Our Fees By A Client’s PPC Ad Budget
Regardless of you're personal and professional opinion on whether to charge a client "more" or "less" based a the client's Ad Budget, we must ask the question: Just because one client spends $1,000 more than another, does that mean I am doing less work and I have to compensate myself for that? Am I really gonna spend more time managing a $5000 per month Ad budget than say a $500 budget, especially since my … Read entire article »
Filed under: Paid Search in General, PPC Analysis & Case Studies
Classifying PPC Marketing? Is It An Art Or A Science? Part Deux
In my second and final installment of “Classifying PPC Marketing? Is It An Art Or A Science?”, I will dig a little deeper into the “weeds” of PPC Geekdom to try and identify which tactics and techniques of PPC should and will always be a Science as well as others that are reserved for the Artist respectfully. However, we all must acknowledge one thing. Regardless of anyone’s biased opinion, there is one constant that everyone … Read entire article »
Filed under: Exclusive Interviews, Paid Search in General
Classifying PPC Marketing? Is It An Art Or A Science? Part 1
Ok, let’s be honest, we all know the answer is going to be BOTH. However, we must ask ourselves, what’s the secret sauce that makes it more successful. Is it the seasoned experience and “outside the box” creativity or is it by default? Over the years, PPC has matured so quickly that it’s almost difficult to remember what it was like to simply “bid your way to the top” with Goto.com (Yahoo) or to understand … Read entire article »
Filed under: Exclusive Interviews, Featured
Exclusive Interview with David Roth, Director of Search Marketing at Yahoo.
SemGeek is proud to present an exclusive online interview with David Roth, Director of Search Marketing at Yahoo. This interview is brought to you in cooperation with the Search Engine Strategies' Pre-SES San Jose 2009 Blog & Q&A Coverage. About David RothDavid guides SEM and SEO strategy across all Yahoo properties, overseeing programs, managing infrastructure teams, and establishing internal best practices and campaign management standards. He has 10 years of SEM experience, recently working with … Read entire article »
Filed under: Exclusive Interviews, SES Conference Coverage, Yahoo Search
SEM & Analytics – The Love vs. Hate Relationship Continues
I figured a little personal anecdote would be best for this post. At my wedding, my brother-in-law gave a speech in which he said to 250 guests. "In this world, most people see either a glass of water that is (1) Half Empty or (2) Half Full. And then there’s Greg who sees Chocolate Milk." Well, if your wondering where I am going with this, I am trying to make the point that analytics is playing a major part in the decreasing interest of outsourcing paid search. Think about it, Search Marketers, Directors and VP’s of marketing are now realizing that they are limited in what they can afford except for their brand or trademarked names. Everything else that is non-brand is now identified as unprofitable for them based on … Read entire article »
Filed under: Web Analytics
Is Web Analytics Hurting Paid Search?
It’s becoming apparent that the emergence of Web Analytics with regard to SEM is revealing many more wounds than band-aids these days. I see a continuous trend where the marriage of Paid Search and Web Analytics is becoming more like a double-edge sword rather than a cure of the common marketer. Don’t get me wrong, web analytics is extremely powerful and we have yet to see the full explosion of overwhelming demand for it. However, … Read entire article »
Filed under: Web Analytics
Paid Search Cost Guess-timators
I often wonder how accurate the traffic and cost estimators for Google, Yahoo and MSN really are. Do they take into effect the following FACTORS which would totally skew their estimates, such as: Keyword matching Negative keywords Quality score (which affects avg position) Seasonality Now, lets suppose you have just acquired a new SEM client and as part of the initial proposal process, you provide them with an expected volume/traffic and monthly cost estimates, as well as avg CPC estimates for all keyword search terms per engine. How confident can you be in these numbers? The answer is you can’t. As these engines become smarter, (smarter meaning they get more and more money out of you), you need to monitor these campaigns as if it’s the last episode of the Grey’s Anatomy or something (don’t … Read entire article »
Filed under: Paid Search in General
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