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Romney Campaign Shows Lack of Consistency in PPC Marketing

Romney Campaign Shows Lack of Consistency in PPC Marketing

Ahead of the first 2012 Presidential debates, for those of us that live and breathe in the PPC World, the campaign team for the Republican Candidate Mitt Romney is showing rather strange inconsistencies in their PPC Strategy. As we should know, messaging within the Text Ads are crucial as they represent the service or product offering. Text Ads are supposed to be used as a vehicle to persuade, convince, influence and entice searchers to … Read entire article »

Filed under: Politics