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The Importance of Rehabilitation in PPC Marketing

The Importance of Rehabilitation in PPC Marketing

Have you ever found yourself staring at PPC campaigns and wonder what else can I do to “move the needle”, especially after countless months of analyzing search queries, A/B Tests and Multivariate Ad Testing? If so, you’re not alone. In fact, its a very common dilemma which requires a vision of simplicity all the way from the birth of the initial launch date. In this post, I will talk about a few ideas to help … Read entire article »

Filed under: Featured, Paid Search in General, PPC Classroom

Why The Client Discovery Phase Is Most Important for PPC Marketers

Why The Client Discovery Phase Is Most Important for PPC Marketers

Many agencies and consultants handle new clients thru different phases in the relationship. These phases can consist of Kickoff/Discovery, Launch, Auditing, Optimization, Expansion, Testing, and I can go on and on. Moreover, in order for the client-agency relationship to get off on the right foot, there needs to be an unequivocal understanding of everything that there is to know about the client, including the past, present, and future. If the PPC agency does not get … Read entire article »

Filed under: Online Strategy, Paid Search in General

How To Lose A PPC Customer in Ten Days or Less

How To Lose A PPC Customer in Ten Days or Less

First off, the purpose of this blog post is not spin off another chick-flick movie starting Kate Hudson and Matthew McConaughey as they travel the world to deal with the complexities of Google's Quality Score, Conversion Funnels and ultimately driving successful ROI's for their respected clients. What I am talking about however are the "real-life" issues where a client can often get side-tracked, become uninformed and eventually lose confidence and trust of the relationship. … Read entire article »

Filed under: Online Strategy, Paid Search in General, PPC Analysis & Case Studies