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Why The Client Discovery Phase Is Most Important for PPC Marketers

Why The Client Discovery Phase Is Most Important for PPC Marketers

Many agencies and consultants handle new clients thru different phases in the relationship. These phases can consist of Kickoff/Discovery, Launch, Auditing, Optimization, Expansion, Testing, and I can go on and on. Moreover, in order for the client-agency relationship to get off on the right foot, there needs to be an unequivocal understanding of everything that there is to know about the client, including the past, present, and future. If the PPC agency does not get … Read entire article »

Filed under: Online Strategy, Paid Search in General