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Attention Sales Teams! PPC Marketers are More Than Just Geeks!

Attention Sales Teams! PPC Marketers are More Than Just Geeks!

Based on the title of this post, you kinda get the picture that just because us PPC Geeks can figure out a Quality Score Algorithm doesn’t mean that we cannot switch gears and help increase the client pipeline. In fact, in my opinion, more sales teams should almost always utilize a PPC expert’s opinion and have them scope out a potential prospect before they start setting false expectations. We all know that the Sales Team … Read entire article »

Filed under: Featured, Online Strategy, Paid Search in General