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5 Tips on How to Build a Successful PPC Marketing Consulting Business

5 Tips on How to Build a Successful PPC Marketing Consulting Business

When thinking about starting your own business there are many things that you need to consider and choosing online tools are often one of the last things to consider. However, I have learned over the years that software that contains the latest “bells and whistles” will not make you a better marketer. In fact, in many instances, success is based on fundamental principles of Strategy, Execution, Analysis, Storytelling and most importantly Expectations. In this post, … Read entire article »

Filed under: Competitor Analysis, Google Adwords, Online Strategy, Paid Search in General

Reasons Why Venture Capital Firms Need PPC Marketers

Reasons Why Venture Capital Firms Need PPC Marketers

From a PPC Marketers perspective, Startups are looking for every  advantage they can find to help launch their product or service to their prospected audiences. However, they have to be careful no to “bet the farm” too early especially when Venture Capital Firms are investing.  With all of the popular marketing tactics of growth hacking and social media being forged into the generalized marketing strategy, its important not to lose focus on the basics. With … Read entire article »

Filed under: Online Strategy, Paid Search in General

The NHL Needs a PPC PowerPlay For Reputation Management

The NHL Needs a PPC PowerPlay For Reputation Management

Regardless if you are a Fan of the NHL or just your local NHL Hockey Team, the league in general has taken a bad PR beating. Whether it’s the Owners or the NHLPA, ones thing is certain. The NHL is back, but their reputation is not. I am not sure what the NHL Execs are preparing to do to win back the fans, but as a guy who lives and breathes in PPC Geekdom, there … Read entire article »

Filed under: Online Strategy, Paid Search in General

Netflix vs. Blockbuster Online in PPC Marketing: A Competitive Comparison

Netflix vs. Blockbuster Online in PPC Marketing: A Competitive Comparison

Have you ever wanted to see what your client’s PPC Competitors are doing? How about an inside look at their budgets, Search Terms and even Text Ads and frequency of changes within the Text Ads? Well, you can do all of this and more with SpyFu PPC Competitive Research, and here’s just a little taste of what advertisers can see in SpyFu, including the differences, similarities and potential opportunities for future strategies. Question: Have you ever … Read entire article »

Filed under: Online Strategy, Paid Search in General, PPC Analysis & Case Studies

The Importance of Storytelling in PPC Marketing

The Importance of Storytelling in PPC Marketing

When providing PPC Marketing Services to either a client or within a company, it’s important to gather all of the “before and after the click” performance data and simply just tell a story, instead of just throwing together an excel report with useless metrics. Unfortunately, I have witnessed this too many times and advertisers who are paying for these services are not getting the what they are paying for. In this post, I will discuss the … Read entire article »

Filed under: Featured, Featured Articles, Online Strategy, Paid Search in General, Web Analytics

Understanding Variation in PPC Data | Principles of Variable Data Analysis

Understanding Variation in PPC Data | Principles of Variable Data Analysis

“LOOK EVERYWHERE and you will see variation” is the first sentence in Ellis R. Ott’s 1975 classic Process Quality Control: Troubleshooting and Interpretation of Data. That sentence could not be more valid when considering management and optimization activities of paid search advertising. In the world of quality, process and statistics Ott may not be as well known as Walter Shewart, W. Edwards Deming, Joseph Juran or Donald Wheeler but in my opinion he is equally … Read entire article »

Filed under: Google Adwords, Paid Search in General, PPC Analysis & Case Studies

Direct Navigation Becoming Hot Topic in Search Marketing

Direct Navigation Becoming Hot Topic in Search Marketing

Since we live in an online world full of PPC, SEO, Facebook Ads and Social Media, why not add Direct Navigation into the mix. Direct Navigation has been getting a lot of attention lately, especially with the emergence of Mobile Devices and Conversion Tracking Capabilities. It’s obvious that traditional search marketing can be highly effective if executed properly, but with the many different generations of searchers and overall exposure, it’s not a bad idea to … Read entire article »

Filed under: Direct Navigation

Top 6 Misperceptions of PPC Marketing

Top 6 Misperceptions of PPC Marketing

The motivation for this post comes from years of hearing things about how to succeed with PPC Marketing. There are people who think a good PPC Marketer is all about passing the Adwords Professional Exams, and others who think that buying their way into Adwords and taking suggestions from Google is the way to go. I have to disagree completely with both of them. Understanding Paid Search best practices is one thing. But knowing and … Read entire article »

Filed under: Featured, Google Adwords, Online Strategy, Paid Search in General

Google Display Advertising Making Bigger Impact on PPC Budgets

Google Display Advertising Making Bigger Impact on PPC Budgets

It was only a matter of time before Google’s Content/Display network would get a bigger piece of the Search Marketing Pie. For us, PPC Geeks who live in the weeds with this stuff everyday, we truly did not need a conference call from a leading Wall Street Analyst to tell us that there would be an increase in Revenues for the Display Network. We already sort of knew this based on the improvements Google has … Read entire article »

Filed under: PPC Analysis & Case Studies, PPC Display Advertising

Top 10 PPC Questions You Must Ask A Potential Prospect

Top 10 PPC Questions You Must Ask A Potential Prospect

In a previous post on Semgeek.com entitled “Why The Client Discovery Phase Is Most Important for PPC Marketers” I talked about the importance of the discovery phase and how the agency needs to understand of everything there is to know about the client in order for the client-agency relationship to get off on the right foot. Moreover, in this post, I have put together some of my own Top 10 list of “must ask” questions … Read entire article »

Filed under: Paid Search in General, PPC Analysis & Case Studies