» Entries tagged with "ppc marketing"
The Importance of Storytelling in PPC Marketing
When providing PPC Marketing Services to either a client or within a company, it’s important to gather all of the “before and after the click” performance data and simply just tell a story, instead of just throwing together an excel report with useless metrics. Unfortunately, I have witnessed this too many times and advertisers who are paying for these services are not getting the what they are paying for. In this post, I will discuss the … Read entire article »
Filed under: Featured, Featured Articles, Online Strategy, Paid Search in General, Web Analytics
Reasons Why PPC Marketers can be a Venture Capital Firms’ Best Friend
From a PPC Marketers’ perspective. In today’s world growing a successful business requires many things and that includes a strong online presence. With that said, Venture Capital Firms which invests thousands and millions of dollars into those companies want to make sure they have all of the marketing weapons at their disposal. When it comes to Online Marketing, one of the fastest ways to gauge a businesses audience and “move the needle” is with intelligent … Read entire article »
Filed under: Paid Search in General
Understanding Variation in PPC Data | Principles of Variable Data Analysis
“LOOK EVERYWHERE and you will see variation” is the first sentence in Ellis R. Ott’s 1975 classic Process Quality Control: Troubleshooting and Interpretation of Data. That sentence could not be more valid when considering management and optimization activities of paid search advertising. In the world of quality, process and statistics Ott may not be as well known as Walter Shewart, W. Edwards Deming, Joseph Juran or Donald Wheeler but in my opinion he is equally … Read entire article »
Filed under: Google Adwords, Paid Search in General, PPC Analysis & Case Studies
Direct Navigation Becoming Hot Topic in Search Marketing
Since we live in an online world full of PPC, SEO, Facebook Ads and Social Media, why not add Direct Navigation into the mix. Direct Navigation has been getting a lot of attention lately, especially with the emergence of Mobile Devices and Conversion Tracking Capabilities. It’s obvious that traditional search marketing can be highly effective if executed properly, but with the many different generations of searchers and overall exposure, it’s not a bad idea to … Read entire article »
Filed under: Direct Navigation
Top 6 Misperceptions of PPC Marketing
The motivation for this post comes from years of hearing things about how to succeed with PPC Marketing. There are people who think a good PPC Marketer is all about passing the Adwords Professional Exams, and others who think that buying their way into Adwords and taking suggestions from Google is the way to go. I have to disagree completely with both of them. Understanding Paid Search best practices is one thing. But knowing and … Read entire article »
Filed under: Featured, Google Adwords, Online Strategy, Paid Search in General
Google Display Advertising Making Bigger Impact on PPC Budgets
It was only a matter of time before Google’s Content/Display network would get a bigger piece of the Search Marketing Pie. For us, PPC Geeks who live in the weeds with this stuff everyday, we truly did not need a conference call from a leading Wall Street Analyst to tell us that there would be an increase in Revenues for the Display Network. We already sort of knew this based on the improvements Google has … Read entire article »
Filed under: PPC Analysis & Case Studies, PPC Display Advertising
Top 10 PPC Questions You Must Ask A Potential Prospect
In a previous post on Semgeek.com entitled “Why The Client Discovery Phase Is Most Important for PPC Marketers” I talked about the importance of the discovery phase and how the agency needs to understand of everything there is to know about the client in order for the client-agency relationship to get off on the right foot. Moreover, in this post, I have put together some of my own Top 10 list of “must ask” questions … Read entire article »
Filed under: Paid Search in General, PPC Analysis & Case Studies
Reasons Why PPC Marketers Need To Be More Than Just PPC Marketers
Have you ever created a well thought out PPC Strategy supported by a strong foundation of relevancy from the campaign level down to the landing page level and you are finding yourself grasping at straws to increase conversions so that the client doesn’t think that their investment in you was not a waste? Well, there can be many reasons why the cash register is not ringing that are outside of your PPC efforts, and the … Read entire article »
Filed under: Featured, Online Strategy, Paid Search in General, Web Analytics
An Exclusive Interview with Allen Hammock of LookSmart.com
SemGeek.com is proud to present an Exclusive Online Interview with Allen Hammock, Director of Technical Sales for Looksmart.com. This interview is brought to you in cooperation with the Search Engine Strategies’ Pre-SES New York 2010 Blog & Q&A Coverage. Interview Questions Question #1: Can you tell our audience a little more about your role at LookSmart? Answer: I’ve served LookSmart in various sales, marketing and technical roles since 2004, working to help define our leadership position in … Read entire article »
Filed under: Exclusive Interviews, Featured
Should PPC Advertisers Monetize Twitter Followers As A Viable Conversion Event?
In the PPC world, many of us are eager to monetize anything that has to do with either the possibility of a conversion and/or persuasion points leading up to a conversion, where it all leads back to their PPC efforts. There is nothing wrong with this, in fact, it’s just another stage in the evolution of understanding the power of PPC. However, with the adoption and popularity of more and more businesses utilizing Twitter and … Read entire article »
Filed under: Online Strategy, Paid Search in General
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