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adCenter Finally “Comes of Age” with New Agency Enablement Feature

adCenter Finally “Comes of Age” with New Agency Enablement Feature

I know it might be a little late to the game, but adCenter recently announced on August 15th, they announced their new Agency Enablement feature that will make account management of adCenter campaigns much more efficient. It’s not the BEST name in the PPC world, but never the less, it’s HUGE step forward for adCenter to help agencies spend more money in Yahoo/Bing. Now most PPC Agencies are probably using 3rd party software such as … Read entire article »

Filed under: Featured, MSN AdCenter, Paid Search in General

SES NY 2010 Blog Coverage – Paid Search Super Tools

SES NY 2010 Blog Coverage – Paid Search Super Tools

Session: Paid Search Super Tools Preview/Summary: The competition is fierce in paid search! From small in-house accounts to ones with millions of keywords, it’s the new advances in SEM technology that might just make the difference between success and failure. Are there tools you could be using right now to help double your conversions, lower your costs, or save your team hours of time every week? At this panel, top paid search tool vendors will showcase… more Moderator: Mel Carson, Microsoft Advertising Community Manager, … Read entire article »

Filed under: SES Conference Coverage

Classifying PPC Marketing? Is It An Art Or A Science? Part Deux

Classifying PPC Marketing? Is It An Art Or A Science? Part Deux

In my second and final installment  of “Classifying PPC Marketing? Is It An Art Or A Science?”, I will dig a little deeper into the “weeds” of PPC Geekdom to try and identify which tactics and techniques of PPC should and will always be a Science as well as others that are reserved for the Artist respectfully. However, we all must acknowledge one thing. Regardless of anyone’s biased opinion, there is one constant that everyone … Read entire article »

Filed under: Exclusive Interviews, Paid Search in General

Exclusive Interview with Craig Danuloff, Founder & President of ClickEquations

Exclusive Interview with Craig Danuloff, Founder & President of ClickEquations

SemGeek is proud to present an exclusive online interview with Craig Danuloff, Founder and President of ClickEquations. This interview is brought to you in cooperation with the Search Engine Strategies' Pre-SES San Jose 2009 Blog & Q&A Coverage. About Craig Danuloff: Craig has been at the forefront of online commerce and marketing since 1994, when he founded iCat Corporation, one of the first ecommerce software companies. He has been profiled in Forbes, featured on CNBC, and … Read entire article »

Filed under: Exclusive Interviews, ppc software, SES Conference Coverage

Exclusive Interview with Larry Kim, WordStream Founder & VP of Product Development

Exclusive Interview with Larry Kim, WordStream Founder & VP of Product Development

SemGeek is proud to present an exclusive online interview with Larry Kim, Founder and VP of Product Development for Wordstream. This interview is brought to you in cooperation with the Search Engine Strategies' Pre-SES San Jose 2009 Blog & Q&A Coverage. About Larry Kim: As Founder and VP of Products of WordStream, Larry is responsible for designing the next generation of Keyword Management tools for PPC & SEO. Larry Kim has 8 years experience managing PPC … Read entire article »

Filed under: Exclusive Interviews, ppc software, SES Conference Coverage

Exclusive Interview with Bill Mungovan, Senior Director for Omniture SearchCenter

Exclusive Interview with Bill Mungovan, Senior Director for Omniture SearchCenter

SemGeek is proud to present an exclusive online interview with Bill Mungovan, Sr. Director for Omniture SearchCenter. This interview is brought to you in cooperation with the Search Engine Strategies' Pre-SES San Jose 2009 Blog & Q&A Coverage. About Bill Mungovan:As Sr. Director, SearchCenter, Bill Mungovan runs day to day operations across the SearchCenter business, including functions in Sales, Marketing, Product, Engineering, Consulting and Client Services. Previously, he helped build the search engine marketing practice at … Read entire article »

Filed under: Exclusive Interviews, SES Conference Coverage, Web Analytics

Should Google Be Worried About The Plethora Of New PPC Management Software Companies?

I have to ask the question, because all of us PPC Geeks are the #1 target for many of these new software companies who are rolling out software that will "allegedly" make it easier for the typical user or Search Agency. So, with this rush of new services hitting the market, what does Google, think about this SURGE of interest in trying to change the Search Marketing Industry? Here are just a few questions that this SemGeek has been thinking about: Will the Adwords Interface be a secondary means to manage advertising dollars? Would all of this advanced technology, such as intelligent bid management, business rules, etc… put a hurting on their overall Ad revenue? (you know so the cafeteria can keep serving Filet Mignon with Italian Gelato) Since most of the companies … Read entire article »

Filed under: ppc software