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Is Perfecting PPC Campaign Structures Driving You Crazy?

Is Perfecting PPC Campaign Structures Driving You Crazy?

  Years ago, I was told by in Father-in-law and backed up by others in the Family that there is an old Italian Myth which claims that a Donkey thinks about killing its owner 9x a minute everyday. That is crazy right? Well, let’s consider how many times have PPC marketers go back and forth on how to organize campaigns and adgroups. For my experience, it’s one of those constant things that always seem to question … Read entire article »

Filed under: Featured, Google Adwords, Paid Search in General, PPC Classroom

Why PPC Marketing is Becoming a Universal Language

Why PPC Marketing is Becoming a Universal Language

Recently, I was asked to review an Adwords account that was in a completely different language. At first, I was a little  skeptical about how effective I could be at understanding the account, especially since I could not understand any of the keywords, text ads and landing pages. But honestly, I was surprised to know that it did not matter all that much and I came to realization that “in this case” Strategy was just … Read entire article »

Filed under: Google Adwords, Online Strategy, Paid Search in General

A Systemic Approach to Pay-Per-Click (PPC) Advertising

A Systemic Approach to Pay-Per-Click (PPC) Advertising

ANYONE WHO CLAIMS that paid search advertising is easy is misguided. Sure, at its core, the components that make up a paid search campaign are easy to assemble – campaigns>ad groups>keywords>text ads>landing pages. How to organize a pay-per-click account for Quality Score, conversion growth and cost efficiency is well documented but what is not well documented is the systemic approach that should be taken to achieve pay-per-click and search engine marketing results. Today, pay-per-click platforms like … Read entire article »

Filed under: Facebook Ads, Google Adwords, MSN AdCenter, Online Strategy, Systems Thinking

PPC Marketing. It’s Not the Size that Matters. It’s How You Use It

PPC Marketing. It’s Not the Size that Matters. It’s How You Use It

Yes, we are talking about the size of PPC Marketing. Bigger is not always Better in this Industry and when we hear about advertisers bragging about having thousands of keywords, text ads, negatives, etc.. it does not sound impressive to me, it sounds like there might be a problem. Furthermore, when I hear something like this, I often believe this is more of a “Strategy Issue” then the typical “blocking and tackling” tactics. With that … Read entire article »

Filed under: Featured, Online Strategy, Paid Search in General

What’s In Your PPC “Pre-Flight” Checklist?

What’s In Your PPC “Pre-Flight” Checklist?

When launching a new PPC Campaign on Google or any other Search Engine, there’s an audit that MUST be done in order to ensure that every click and dollar spent is where it needs to be. Because if you forget something or notice any missing traffic metrics, conversions, disapproved Ads, etc… it’s your mess to figure it out and it does shine a bad light on the PPC Marketers abilities. In this post, I will … Read entire article »

Filed under: Google Adwords, Online Strategy, Paid Search in General

Blockbuster Shows Lackluster PPC Strategy To Compete With Gamefly

Blockbuster Shows Lackluster PPC Strategy To Compete With Gamefly

Whether you are a Netflix junkie like myself, or a past loyal customer of Blockbuster, I was quite surprised to see a very “Non-Holistic” online strategy. For example, Blockbuster has a Display Ad on Yahoo promoting their Blockbuster by Mail service, to ultimately compete with NetFlix and Gamefly. For example, if you read this recent article from PC World entitled “Blockbuster takes Aim at Gamefly” by Jared Newman, you will get a better idea on … Read entire article »

Filed under: Featured, Online Strategy, Paid Search in General

Branding As a PPC Strategy Is Making A Comeback

Branding As a PPC Strategy Is Making A Comeback

No matter how you look at it, bidding on your own brand term ultimately comes down to protection. For example, protection from false claims, unethical affiliates and resellers especially in this ever so-sensitive world of Trademark Infringements, it’s quite obvious that the Brand Campaign by itself will always be your most important campaign in terms of overall PPC ROAS%. Moreover, if you have had similar “friendly disagreements” with clients and/or even “In-House” higher ups that … Read entire article »

Filed under: Affiliate Marketing, Featured, Online Strategy, Paid Search in General

Should PPC Advertisers Monetize Twitter Followers As A Viable Conversion Event?

Should PPC Advertisers Monetize Twitter Followers As A Viable Conversion Event?

In the PPC world, many of us are eager to monetize anything that has to do with either the possibility of a conversion and/or persuasion points leading up to a conversion, where it all leads back to their PPC efforts. There is nothing wrong with this, in fact, it’s just another stage in the evolution of understanding the power of PPC. However, with the adoption and popularity of more and more businesses utilizing Twitter and … Read entire article »

Filed under: Online Strategy, Paid Search in General