Articles Comments

» Entries tagged with "ppc"

Timing is Everything in PPC and Social Media Marketing

Timing is Everything in PPC and Social Media Marketing

There is a quote from one of my favorite movies that truly struck a cord with me through the years and it’s never been more relevant now with regards to PPC Advertising on Social media platforms such as Twitter Ads and Facebook Ads. In the movie “A Good Year”, Maximillian Skinner (Russell Crowe) tells his employees that “The secret to riches, lab rats, is the same as the secret to comedy… timing.” In this post, … Read entire article »

Filed under: Online Strategy, Paid Search in General, PPC Analysis & Case Studies

Organic Wine Retailers Reveal Diverse PPC Strategies & Budgets

Organic Wine Retailers Reveal Diverse PPC Strategies & Budgets

As someone who has improved his palate over the years and is becoming sort of a “wine snob” these days, I decided to see what the PPC Landscape looked like for Organic Wine Retailers, and boy is it diverse. The Keyword coverage and budgets are vastly different and begs a few questions like: (1) Were they poorly executed from the start?, (2) Too much Competitive saturation? (3) Is it the right audience for a healthy … Read entire article »

Filed under: Google Adwords, Online Strategy, Paid Search in General

Can PPC Marketing Determine the Winner of the 2012 Presidential Election?

Can PPC Marketing Determine the Winner of the 2012 Presidential Election?

Ever wonder if PPC Marketing could be a viable barometer on who’s going to win the election, at least from a Savvy-ness perspective? Well, that is tough to prove. However what is not hard to identify, are the Campaign(s) Strategy to maximize their Search Engine presence. In this post, I have some interesting data from my friends over at Spyfu – PPC Competitive Software that may not necessarily determine our next President, but perhaps less … Read entire article »

Filed under: Paid Search in General, Politics

adCenter Finally “Comes of Age” with New Agency Enablement Feature

adCenter Finally “Comes of Age” with New Agency Enablement Feature

I know it might be a little late to the game, but adCenter recently announced on August 15th, they announced their new Agency Enablement feature that will make account management of adCenter campaigns much more efficient. It’s not the BEST name in the PPC world, but never the less, it’s HUGE step forward for adCenter to help agencies spend more money in Yahoo/Bing. Now most PPC Agencies are probably using 3rd party software such as … Read entire article »

Filed under: Featured, MSN AdCenter, Paid Search in General

The Top 2012 Presidential Campaign Gaffes in PPC Marketing

The Top 2012 Presidential Campaign Gaffes in PPC Marketing

In this election cycle, the American People are bombarded by news organizations highlighting on Gaffes made by both candidates and their VPs. However, as the dynamic cycle from shifting from TV, Print, Social and Search, people are searching on what they are hearing in the media and then it turns to a PPC Battle. Moreover, those who are searching can find “Gaffes” of their own which could be either be strategical or just “under-optimized”. In … Read entire article »

Filed under: Online Strategy, Paid Search in General, Politics

Phone Calls To Influence Adwords Quality Score Algorithm? Ohh Yeahhhh!

Phone Calls To Influence Adwords Quality Score Algorithm? Ohh Yeahhhh!

In a past article on Semgeek, entitled “Tips on How to Maximize Lead Quality in PPC Marketing“, I mentioned that one of the biggest issues PPC Marketers face today is knowing what is a considered a GOOD lead and what is a BAD lead. Well, it looks like Google is taking it a step further and rewarding advertisers for phone call volume by “tweaking” the Quality Score Algorithm to support it. However, one big issue … Read entire article »

Filed under: Google Adwords

PPC Adgroup Expansion & Optimization Tips

PPC Adgroup Expansion & Optimization Tips

In many cases, identifying a well structured PPC campaign usually consists of many “highly relevant” adgroups (keyword groups, text ads and LP’s). But one of the biggest challenges is Budget Allocation within those campaigns which contain those adgroups, especially when dealing with continuous expansion. Most of the time, certain adgroups will ether “suck up” all of the spend and/or provide the most conversions. In the fortunate case of having a few “goldmine” adgroups, it makes … Read entire article »

Filed under: Online Strategy, Paid Search in General, PPC Classroom

A Systemic Approach to Pay-Per-Click (PPC) Advertising

A Systemic Approach to Pay-Per-Click (PPC) Advertising

ANYONE WHO CLAIMS that paid search advertising is easy is misguided. Sure, at its core, the components that make up a paid search campaign are easy to assemble – campaigns>ad groups>keywords>text ads>landing pages. How to organize a pay-per-click account for Quality Score, conversion growth and cost efficiency is well documented but what is not well documented is the systemic approach that should be taken to achieve pay-per-click and search engine marketing results. Today, pay-per-click platforms like … Read entire article »

Filed under: Facebook Ads, Google Adwords, MSN AdCenter, Online Strategy, Systems Thinking

The “After The Click” vs. “Before The Click” Tug of War in PPC Marketing

The “After The Click” vs. “Before The Click” Tug of War in PPC Marketing

What’s looks better in a report, does not mean it’s good for the client. One of the biggest misconceptions in PPC is “before the click” performance. There is so much attention being placed on traffic quality than actual conversion quality. The industry is lacking in “bridging the gap” between the before and after experience of effective PPC Marketing. Now let’s be honest here. When most people talk about PPC Marketing, they measure success around Quality … Read entire article »

Filed under: Online Strategy, Paid Search in General

Companies Increasing PPC Budgets, But Will Technology Shift The Spend Pie?

Companies Increasing PPC Budgets, But Will Technology Shift The Spend Pie?

It appears companies will be spending more PPC Dollars over the next couple years, but the big question is whether we will see a shift in the “good ‘ol Search Engine Spend Pie Chart. However, this increase in spend to Pay-Per-Click (which everyone already knew would happen) will come at a premium price as the CPCs (Cost-Per-Click) across all platforms are increasing and in order for Advertisers to maximize the ROI%, they are going to … Read entire article »

Filed under: Google Adwords, MSN AdCenter, Online Strategy, Paid Search in General, ppc software