Phone Calls To Influence Adwords Quality Score Algorithm? Ohh Yeahhhh!
In a past article on Semgeek, entitled “Tips on How to Maximize Lead Quality in PPC Marketing“, I mentioned that one of the biggest issues PPC Marketers face today is knowing what is a considered a GOOD lead and what is a BAD lead. Well, it looks like Google is taking it a step further and rewarding advertisers for phone call volume by “tweaking” the Quality Score Algorithm to support it. However, one big issue … Read entire article »
Filed under: Google Adwords
PPC Adgroup Expansion & Optimization Tips
In many cases, identifying a well structured PPC campaign usually consists of many “highly relevant” adgroups (keyword groups, text ads and LP’s). But one of the biggest challenges is Budget Allocation within those campaigns which contain those adgroups, especially when dealing with continuous expansion. Most of the time, certain adgroups will ether “suck up” all of the spend and/or provide the most conversions. In the fortunate case of having a few “goldmine” adgroups, it makes … Read entire article »
Filed under: Online Strategy, Paid Search in General, PPC Classroom
A Systemic Approach to Pay-Per-Click (PPC) Advertising
ANYONE WHO CLAIMS that paid search advertising is easy is misguided. Sure, at its core, the components that make up a paid search campaign are easy to assemble – campaigns>ad groups>keywords>text ads>landing pages. How to organize a pay-per-click account for Quality Score, conversion growth and cost efficiency is well documented but what is not well documented is the systemic approach that should be taken to achieve pay-per-click and search engine marketing results. Today, pay-per-click platforms like … Read entire article »
Filed under: Facebook Ads, Google Adwords, MSN AdCenter, Online Strategy, Systems Thinking
The “After The Click” vs. “Before The Click” Tug of War in PPC Marketing
What’s looks better in a report, does not mean it’s good for the client. One of the biggest misconceptions in PPC is “before the click” performance. There is so much attention being placed on traffic quality than actual conversion quality. The industry is lacking in “bridging the gap” between the before and after experience of effective PPC Marketing. Now let’s be honest here. When most people talk about PPC Marketing, they measure success around Quality … Read entire article »
Filed under: Online Strategy, Paid Search in General
Companies Increasing PPC Budgets, But Will Technology Shift The Spend Pie?
It appears companies will be spending more PPC Dollars over the next couple years, but the big question is whether we will see a shift in the “good ‘ol Search Engine Spend Pie Chart. However, this increase in spend to Pay-Per-Click (which everyone already knew would happen) will come at a premium price as the CPCs (Cost-Per-Click) across all platforms are increasing and in order for Advertisers to maximize the ROI%, they are going to … Read entire article »
Filed under: Google Adwords, MSN AdCenter, Online Strategy, Paid Search in General, ppc software
Google’s Call Metrics is Latest Push To Own The PPC Call Tracking Market
In a recent post from Google’s Inside Adwords Blog, Google has officially released Call Metrics to all advertisers to the US and Canada regions. This is a significant update to the Adwords Platform because Google is once again taking business away from other Pay-Per-Call companies. Of course with this full release, Google is increasing the costs for this service so they can please their shareholders. However, it’s not so bad for the advertiser because they … Read entire article »
Filed under: Featured, Google Adwords, ppc software
5 Tips on Dealing with a Prospect’s Past “Poor” PPC Agency Experience
Many times when I speak with a prospect who is looking to change PPC management vendors, they tell these horror stories of poor management, lost investment, etc… and are afraid to move to another agency because they think all agencies are the same and will “rob them” blind. It is this “up-hill battle” to persuade them to go with you which makes me both “pissed off” and “fortunate” that these agencies are still out there. … Read entire article »
Filed under: Featured, Google Adwords, Online Strategy, Paid Search in General
Top 6 Misperceptions of PPC Marketing
The motivation for this post comes from years of hearing things about how to succeed with PPC Marketing. There are people who think a good PPC Marketer is all about passing the Adwords Professional Exams, and others who think that buying their way into Adwords and taking suggestions from Google is the way to go. I have to disagree completely with both of them. Understanding Paid Search best practices is one thing. But knowing and … Read entire article »
Filed under: Featured, Google Adwords, Online Strategy, Paid Search in General
PPC Marketing. It’s Not the Size that Matters. It’s How You Use It
Yes, we are talking about the size of PPC Marketing. Bigger is not always Better in this Industry and when we hear about advertisers bragging about having thousands of keywords, text ads, negatives, etc.. it does not sound impressive to me, it sounds like there might be a problem. Furthermore, when I hear something like this, I often believe this is more of a “Strategy Issue” then the typical “blocking and tackling” tactics. With that … Read entire article »
Filed under: Featured, Online Strategy, Paid Search in General
Is Loyalty in the PPC Industry a “Good or Bad” Thing
First off, the only true loyalty PPC Marketer’s should have is to their clients. THAT’S IT! Here’s why. For those who are engulfed into the “day to day” of the PPC world, we often look to technology to help us along the way. Any little extra bell or whistle that will help shed anywhere from 15 minutes to a few hours is an obviously good thing. However, it forces the question: Is there any brand … Read entire article »
Filed under: Online Strategy
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