What’s In Your PPC “Pre-Flight” Checklist?
When launching a new PPC Campaign on Google or any other Search Engine, there’s an audit that MUST be done in order to ensure that every click and dollar spent is where it needs to be. Because if you forget something or notice any missing traffic metrics, conversions, disapproved Ads, etc… it’s your mess to figure it out and it does shine a bad light on the PPC Marketers abilities. In this post, I will … Read entire article »
Filed under: Google Adwords, Online Strategy, Paid Search in General
Branding As a PPC Strategy Is Making A Comeback
No matter how you look at it, bidding on your own brand term ultimately comes down to protection. For example, protection from false claims, unethical affiliates and resellers especially in this ever so-sensitive world of Trademark Infringements, it’s quite obvious that the Brand Campaign by itself will always be your most important campaign in terms of overall PPC ROAS%. Moreover, if you have had similar “friendly disagreements” with clients and/or even “In-House” higher ups that … Read entire article »
Filed under: Affiliate Marketing, Featured, Online Strategy, Paid Search in General
Google Pushes Plethora of FREE $100 Adwords Coupons, But They Want Something In Return
If you haven’t noticed, Google has been pushing their $100 coupons to entice new advertisers to put their money into the Google Bank (or serve more Filet Mignon at the Cafeterias). These coupons come from online companies such as Godaddy and Vistaprint and they have strict guidelines that the newbie has to follow in order to get that FREE $100. However, Google appears to be being a little more “proactive” than usual to get the … Read entire article »
Filed under: Google Adwords
Why Leveraging Facebook Advertising Is Key To Future PPC Success
I strongly believe that PPC Marketing is starting to (or will soon) shift its main focus from competitive Search Networks back to the Display Advertising Networks in order to enable online advertisers to better learn and understand the behavioral trends that will complete the conversion cycle from searcher to loyal customer. I also believe that the STRICT business objectives of the “immediate conversion” as the main deciding factor on determining success will be downplayed as … Read entire article »
Filed under: Featured, Google Adwords, Online Strategy, Paid Search in General
Why PPC Marketers Should Be Passionate About Their Client’s Business
You know, it’s easy to provide good PPC Tactics to any client, but to be honest, the PPC Marketer must take a more passionate role in the client’s business because if they want to move the “performance needle” they need to understand more than their basic products/services. Whether the PPC marketer inherits an existing account or initiates a new one, the discovery phase of the kickoff call must be more than just basic questions, they … Read entire article »
Filed under: Paid Search in General
SES NY 2010 Blog Coverage – Paid Search Super Tools
Session: Paid Search Super Tools Preview/Summary: The competition is fierce in paid search! From small in-house accounts to ones with millions of keywords, it’s the new advances in SEM technology that might just make the difference between success and failure. Are there tools you could be using right now to help double your conversions, lower your costs, or save your team hours of time every week? At this panel, top paid search tool vendors will showcase… more Moderator: Mel Carson, Microsoft Advertising Community Manager, … Read entire article »
Filed under: SES Conference Coverage
SES NY 2010 Blog Coverage – Search Powered Marketing: Harnessing the Voice of the Consumer
Sponsored Session: Search Powered Marketing: Harnessing the Voice of the Consumer Preview/Summary from SES Website: Search and social media are changing the way brands interact with their consumers, and will be even more influential throughout 2010 and beyond. Consumers find and engage with brands in social media, print, radio, tv, and outdoor ads, which in turn influences what they search for. How should advertisers use integrated search and social media strategies to influence search terms and results, improve overall SEO and drive increases in return on ad spend?… more Speaker: Craig Macdonald, Senior Vice President and Chief Marketing Officer, Covario // … Read entire article »
Filed under: SES Conference Coverage
Search Engine Strategies Conference SES NY, Coverage – Day 1
Session #1: Digital Asset Optimization Moderator: Richard Zwicky, Founder & CEO , Enquisite Speakers: Mark Knowles, President & CEO, Pixelstick, Inc. Chris Boggs, Director of SEO, Rosetta Lee Odden, SES Advisory Board & CEO, TopRank Online Marketing LIVE Summary: This session started off with Mark Knowles where he talked about opportunities and fear. SERP pages were good in the past, but now with mixed media/blended search. Mark also talks about Google’s Patent and how the patent provides details into this blended search platform. So, with this blended search results, the search engines are striving to provide searchers with “real-time” results. He mentioned other colleagues have been effected by this change in the SERPS, and is forcing everyone to look at SERP more holistically, He also mentions “The Second Click” and that all things Google is not good for … Read entire article »
Filed under: SES Conference Coverage
Should We Take Google’s “View-Through” Conversion Tracking Seriously?
So what is your opinion of Google’s “View-Through” Conversion Tracking? Well, after reading a few blog posts on the subject, the first thing that came into my mind was “how do I effectively convince a client that we should measure this?“. Google interprets these conversions based on our eyes and not with our clicks? Are they trying to monetize something to keep people spending on the Content Network? Well, after reading up on this, I … Read entire article »
Filed under: Google Adwords, Paid Search in General, Web Analytics
An Exclusive Interview with Allen Hammock of LookSmart.com
SemGeek.com is proud to present an Exclusive Online Interview with Allen Hammock, Director of Technical Sales for Looksmart.com. This interview is brought to you in cooperation with the Search Engine Strategies’ Pre-SES New York 2010 Blog & Q&A Coverage. Interview Questions Question #1: Can you tell our audience a little more about your role at LookSmart? Answer: I’ve served LookSmart in various sales, marketing and technical roles since 2004, working to help define our leadership position in … Read entire article »
Filed under: Exclusive Interviews, Featured
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