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Understanding Variation in PPC Data | Principles of Variable Data Analysis

Understanding Variation in PPC Data | Principles of Variable Data Analysis

“LOOK EVERYWHERE and you will see variation” is the first sentence in Ellis R. Ott’s 1975 classic Process Quality Control: Troubleshooting and Interpretation of Data. That sentence could not be more valid when considering management and optimization activities of paid search advertising. In the world of quality, process and statistics Ott may not be as well known as Walter Shewart, W. Edwards Deming, Joseph Juran or Donald Wheeler but in my opinion he is equally … Read entire article »

Filed under: Google Adwords, Paid Search in General, PPC Analysis & Case Studies