Articles Comments

» Entries tagged with "profit margins"

Is Web Analytics Hurting Paid Search?

Is Web Analytics Hurting Paid Search?

It’s becoming apparent that the emergence of Web Analytics with regard to SEM is revealing many more wounds than band-aids these days. I see a continuous trend where the marriage of Paid Search and Web Analytics  is becoming more like a  double-edge sword rather than a cure of the common marketer. Don’t get me wrong, web analytics is extremely powerful and we have yet to see the full explosion of overwhelming demand for it. However, … Read entire article »

Filed under: Web Analytics