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An Exclusive Interview with Rochelle Sanchirico of Washington Post Digital

SemGeek is proud to present an exclusive online interview with Rochelle Sanchirico, Senior Director of Acquisition Marketing for Washington Post Digital. This interview is brought to you in cooperation with the Search Engine Strategies’ Pre-SES Chicago 2009 Blog & Q&A Coverage. Interview Questions: Question #1: Can you tell our audience a little more about your role as Sr. Director of Acquisition Marketing at Washington Post Digital? What does a typical day consist of? Answer: In my acquisition marketing role, I manage the team that is responsible for driving traffic and conversions to and its product verticals.  Methods include online paid media, e-mail marketing, social media, paid and organic search, as well as grassroots marketing and leveraging our own media properties.  The day can really vary—I enjoy thinking strategically as … Read entire article »

Filed under: Exclusive Interviews