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Why SEM works for Catalog Companies

Why SEM works for Catalog Companies

Catalog companies make great case studies. They take advantage of a variety of media channels, have a very loyal customer base, pride themselves on maximizing "on-page" real estate and make every effort necessary in order to grow their house list of customers. Furthermore, Paid Search in particular, they are sometimes not as aggressive as they should be. Why? Because they are not taking advantage of offline awareness, new customer acquisition and spear-heading new product merchandising. … Read entire article »

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