Articles Comments

» Entries tagged with "search engine strategies"

SES NY 2010 Blog Coverage – Paid Search Super Tools

SES NY 2010 Blog Coverage – Paid Search Super Tools

Session: Paid Search Super Tools Preview/Summary: The competition is fierce in paid search! From small in-house accounts to ones with millions of keywords, it’s the new advances in SEM technology that might just make the difference between success and failure. Are there tools you could be using right now to help double your conversions, lower your costs, or save your team hours of time every week? At this panel, top paid search tool vendors will showcase… more Moderator: Mel Carson, Microsoft Advertising Community Manager, … Read entire article »

Filed under: SES Conference Coverage

An Exclusive Interview with Paul Pellman – CEO of Click Forensics, Inc.

An Exclusive Interview with Paul Pellman – CEO of Click Forensics, Inc.

SemGeek.com is proud to present an Exclusive Online Interview with Paul Pellman, CEO of Click Forensics This interview is brought to you in cooperation with the Search Engine Strategies’ Pre-SES New York 2010 Blog & Q&A Coverage Interview Questions Question #1: Can you tell our audience a little more about your role as CEO at Click Forensics? For example, what does a typical day consist of? Answer: Well, there are no typical days when you’re the CEO of an … Read entire article »

Filed under: Exclusive Interviews, Featured, SES Conference Coverage

An Exclusive Interview with Allen Hammock of LookSmart.com

An Exclusive Interview with Allen Hammock of LookSmart.com

SemGeek.com is proud to present an Exclusive Online Interview with Allen Hammock, Director of Technical Sales for Looksmart.com. This interview is brought to you in cooperation with the Search Engine Strategies’ Pre-SES New York 2010 Blog & Q&A Coverage. Interview Questions Question #1: Can you tell our audience a little more about your role at LookSmart? Answer: I’ve served LookSmart in various sales, marketing and technical roles since 2004, working to help define our leadership position in … Read entire article »

Filed under: Exclusive Interviews, Featured

SES San Jose ’09 Conference Coverage – Day #2

Session #1: Small Voices, Big Impact: Social Media for the Little Guy Session Speakers/Panelists: Stoney deGeyter, Jennifer Evans Laycock, Ron Jones, Billie Jo Waara Live Summary: Jennifer Evans Laycock starts off the session with a great presentation about Social Media Conversations (Not Marketing). She goes into saying that Social Media is not a channel to push products and for companies to stop running towards the bleeding edge. There are good tools and properties that survive and other that do not and that is why you should not always run to the next shiny object. Social Media is also essential in our recession. Consumers are hunting for information –> Social Media Conversation <– Companies hunt Feedback Flickr: All visual. Deeper than just pictures, it's a community. We are visual people. There's a different … Read entire article »

Filed under: SES Conference Coverage

Exclusive Interview with David Roth, Director of Search Marketing at Yahoo.

Exclusive Interview with David Roth, Director of Search Marketing at Yahoo.

SemGeek is proud to present an exclusive online interview with David Roth, Director of Search Marketing at Yahoo. This interview is brought to you in cooperation with the Search Engine Strategies' Pre-SES San Jose 2009 Blog & Q&A Coverage. About David RothDavid guides SEM and SEO strategy across all Yahoo properties, overseeing programs, managing infrastructure teams, and establishing internal best practices and campaign management standards. He has 10 years of SEM experience, recently working with … Read entire article »

Filed under: Exclusive Interviews, SES Conference Coverage, Yahoo Search

Where Is SEM These Days at SES NY 2007?

While I attended the Search Engine Strategies 2007 Conference in New York, the most prominent “Buzz Words” surrounding the area of SEM were terms like Holistic, Centralization, Organization, Testing and Tracking. It was very interesting that much of the presentations, as well as the participating panelists discussed the emerging difficulties that SEM firms/agencies and companies are facing everyday with regard to the continuous rising costs of Paid Search. In the past, these sessions touted the “Bidding Wars” as their main angle for getting the most out of PPC. However this year, a lot of focus and attention was put on the organizational structure at the campaign, adgroup, keyword and Ad/creative levels. In addition, there was an interesting emphasis on the Agency/Internal company best practices on handling the complexities of redundancy and … Read entire article »

Filed under: Paid Search in General