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Attention Sales Teams! PPC Marketers are More Than Just Geeks!

Attention Sales Teams! PPC Marketers are More Than Just Geeks!

Based on the title of this post, you kinda get the picture that just because us PPC Geeks can figure out a Quality Score Algorithm doesn’t mean that we cannot switch gears and help increase the client pipeline. In fact, in my opinion, more sales teams should almost always utilize a PPC expert’s opinion and have them scope out a potential prospect before they start setting false expectations. We all know that the Sales Team … Read entire article »

Filed under: Featured, Online Strategy, Paid Search in General

Yahoo Search Planning on Improving International Search Networks with Bing Alliance

Yahoo Search Planning on Improving International Search Networks with Bing Alliance

I figured this has been an OLD ISSUE for years, but it’s just hard to imagine that some Search Engine Advertising Platforms still do not make it easy for anyone to spend their Ad dollars across global networks. Google has quickly succeeded at this by allowing any typical search account to drive traffic across all countries and search networks with a click of a button. However Yahoo still has not adapted to this, but as … Read entire article »

Filed under: Featured, MSN AdCenter, Yahoo Search

Should We Take Google’s “View-Through” Conversion Tracking Seriously?

Should We Take Google’s “View-Through” Conversion Tracking Seriously?

So what is your opinion of Google’s “View-Through” Conversion Tracking? Well, after reading a few blog posts on the subject, the first thing that came into my mind was “how do I effectively convince a client that we should measure this?“. Google interprets these conversions based on our eyes and not with our clicks? Are they trying to monetize something to keep people spending on the Content Network?  Well, after reading up on this, I … Read entire article »

Filed under: Google Adwords, Paid Search in General, Web Analytics

SES San Jose ’09 Conference Coverage – Day #2

Session #1: Small Voices, Big Impact: Social Media for the Little Guy Session Speakers/Panelists: Stoney deGeyter, Jennifer Evans Laycock, Ron Jones, Billie Jo Waara Live Summary: Jennifer Evans Laycock starts off the session with a great presentation about Social Media Conversations (Not Marketing). She goes into saying that Social Media is not a channel to push products and for companies to stop running towards the bleeding edge. There are good tools and properties that survive and other that do not and that is why you should not always run to the next shiny object. Social Media is also essential in our recession. Consumers are hunting for information –> Social Media Conversation <– Companies hunt Feedback Flickr: All visual. Deeper than just pictures, it's a community. We are visual people. There's a different … Read entire article »

Filed under: SES Conference Coverage