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Does Google’s Site Exclusion Protection of Search Partners Need To Be Revisited?

Does Google’s Site Exclusion Protection of Search Partners Need To Be Revisited?

For many of us PPC Geeks out there using the Display Network, we love the ability to EXCLUDE irrelevant or under-performing websites that are in the Network. We also have the ability to manually choose which websites to advertise on. However, wouldn’t it be nice to be able to have the same functionality within Google’s Search Partners? You know, the ability to optimize through “Relevancy” and “Conversions”? Isn’t that a crucial part of Google’s marketing? … Read entire article »

Filed under: Featured, Google Adwords