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5 Tips on Dealing with a Prospect’s Past “Poor” PPC Agency Experience

5 Tips on Dealing with a Prospect’s Past “Poor” PPC Agency Experience

Many times when I speak with a prospect who is looking to change PPC management vendors, they tell these horror stories of poor management, lost investment, etc… and are afraid to move to another agency because they think all agencies are the same and will “rob them” blind. It is this “up-hill battle” to persuade them to go with you which makes me both “pissed off” and “fortunate” that these agencies are still out there. … Read entire article »

Filed under: Featured, Google Adwords, Online Strategy, Paid Search in General

Direct Navigation Becoming Hot Topic in Search Marketing

Direct Navigation Becoming Hot Topic in Search Marketing

Since we live in an online world full of PPC, SEO, Facebook Ads and Social Media, why not add Direct Navigation into the mix. Direct Navigation has been getting a lot of attention lately, especially with the emergence of Mobile Devices and Conversion Tracking Capabilities. It’s obvious that traditional search marketing can be highly effective if executed properly, but with the many different generations of searchers and overall exposure, it’s not a bad idea to … Read entire article »

Filed under: Direct Navigation

SES NY 2010 Blog Coverage – Search Powered Marketing: Harnessing the Voice of the Consumer

Sponsored Session: Search Powered Marketing: Harnessing the Voice of the Consumer Preview/Summary from SES Website: Search and social media are changing the way brands interact with their consumers, and will be even more influential throughout 2010 and beyond. Consumers find and engage with brands in social media, print, radio, tv, and outdoor ads, which in turn influences what they search for. How should advertisers use integrated search and social media strategies to influence search terms and results, improve overall SEO and drive increases in return on ad spend?… more Speaker: Craig Macdonald, Senior Vice President and Chief Marketing Officer, Covario // … Read entire article »

Filed under: SES Conference Coverage

Search Engine Strategies Conference SES NY, Coverage – Day 1

Session #1: Digital Asset Optimization Moderator: Richard Zwicky, Founder & CEO , Enquisite Speakers: Mark Knowles, President & CEO, Pixelstick, Inc. Chris Boggs, Director of SEO, Rosetta Lee Odden, SES Advisory Board & CEO, TopRank Online Marketing LIVE Summary: This session started off with Mark Knowles where he talked about opportunities and fear. SERP pages were good in the past, but now with mixed media/blended search. Mark also talks about Google’s Patent and how the patent provides details into this blended search platform. So, with this blended search results, the search engines are striving to provide searchers with “real-time” results. He mentioned other colleagues have been effected by this change in the SERPS, and is forcing everyone to look at SERP more holistically, He also mentions “The Second Click” and that all things Google is not good for … Read entire article »

Filed under: SES Conference Coverage

Should PPC Advertisers Monetize Twitter Followers As A Viable Conversion Event?

Should PPC Advertisers Monetize Twitter Followers As A Viable Conversion Event?

In the PPC world, many of us are eager to monetize anything that has to do with either the possibility of a conversion and/or persuasion points leading up to a conversion, where it all leads back to their PPC efforts. There is nothing wrong with this, in fact, it’s just another stage in the evolution of understanding the power of PPC. However, with the adoption and popularity of more and more businesses utilizing Twitter and … Read entire article »

Filed under: Online Strategy, Paid Search in General

How PPC Marketing Has Been Influenced By Traditional TV Advertising

How PPC Marketing Has Been Influenced By Traditional TV Advertising

For some PPC Professionals, after a long day of work analyzing Click-thru Rates, Keyword Matching options, Text Ads, Conversion Reports, etc… watching some TV at night with a glass of a 2005 Australian Shiraz to wind down from the day can sometimes open your eyes and force you to think about the differences and similarities of TV advertising vs. PPC Advertising. Considering this cannot be classified and any type of an epiphany, it does … Read entire article »

Filed under: Google Adwords, Online Strategy, Paid Search in General

Classifying PPC Marketing? Is It An Art Or A Science? Part Deux

Classifying PPC Marketing? Is It An Art Or A Science? Part Deux

In my second and final installment  of “Classifying PPC Marketing? Is It An Art Or A Science?”, I will dig a little deeper into the “weeds” of PPC Geekdom to try and identify which tactics and techniques of PPC should and will always be a Science as well as others that are reserved for the Artist respectfully. However, we all must acknowledge one thing. Regardless of anyone’s biased opinion, there is one constant that everyone … Read entire article »

Filed under: Exclusive Interviews, Paid Search in General

How To Lose A PPC Customer in Ten Days or Less

How To Lose A PPC Customer in Ten Days or Less

First off, the purpose of this blog post is not spin off another chick-flick movie starting Kate Hudson and Matthew McConaughey as they travel the world to deal with the complexities of Google's Quality Score, Conversion Funnels and ultimately driving successful ROI's for their respected clients. What I am talking about however are the "real-life" issues where a client can often get side-tracked, become uninformed and eventually lose confidence and trust of the relationship. … Read entire article »

Filed under: Online Strategy, Paid Search in General, PPC Analysis & Case Studies

SES San Jose ’09 Conference Coverage – Day #2

Session #1: Small Voices, Big Impact: Social Media for the Little Guy Session Speakers/Panelists: Stoney deGeyter, Jennifer Evans Laycock, Ron Jones, Billie Jo Waara Live Summary: Jennifer Evans Laycock starts off the session with a great presentation about Social Media Conversations (Not Marketing). She goes into saying that Social Media is not a channel to push products and for companies to stop running towards the bleeding edge. There are good tools and properties that survive and other that do not and that is why you should not always run to the next shiny object. Social Media is also essential in our recession. Consumers are hunting for information –> Social Media Conversation <– Companies hunt Feedback Flickr: All visual. Deeper than just pictures, it's a community. We are visual people. There's a different … Read entire article »

Filed under: SES Conference Coverage

Link Buying Tug of War – Buy ’em if you got ’em!

Link Buying Tug of War – Buy ’em if you got ’em!

I realize that this blog is mostly about SEM (paid search) but often I have encountered the art of link buying when doing some SEO work for clients. As alot of you may already know, Matt Cutts from Google created a little controversy regarding his proposal for Link buying sites to identify themselves or for the people to identify them. In fact, here’s a post from April 14, 2007 on Matt Cutt’s Blog on how to report paid links which basically … Read entire article »

Filed under: Uncategorized