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SES NY 2010 Blog Coverage – Paid Search Super Tools

SES NY 2010 Blog Coverage – Paid Search Super Tools

Session: Paid Search Super Tools Preview/Summary: The competition is fierce in paid search! From small in-house accounts to ones with millions of keywords, it’s the new advances in SEM technology that might just make the difference between success and failure. Are there tools you could be using right now to help double your conversions, lower your costs, or save your team hours of time every week? At this panel, top paid search tool vendors will showcase… more Moderator: Mel Carson, Microsoft Advertising Community Manager, … Read entire article »

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SES NY 2010 Blog Coverage – Search Powered Marketing: Harnessing the Voice of the Consumer

Sponsored Session: Search Powered Marketing: Harnessing the Voice of the Consumer Preview/Summary from SES Website: Search and social media are changing the way brands interact with their consumers, and will be even more influential throughout 2010 and beyond. Consumers find and engage with brands in social media, print, radio, tv, and outdoor ads, which in turn influences what they search for. How should advertisers use integrated search and social media strategies to influence search terms and results, improve overall SEO and drive increases in return on ad spend?… more Speaker: Craig Macdonald, Senior Vice President and Chief Marketing Officer, Covario // … Read entire article »

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Search Engine Strategies Conference SES NY, Coverage – Day 1

Session #1: Digital Asset Optimization Moderator: Richard Zwicky, Founder & CEO , Enquisite Speakers: Mark Knowles, President & CEO, Pixelstick, Inc. Chris Boggs, Director of SEO, Rosetta Lee Odden, SES Advisory Board & CEO, TopRank Online Marketing LIVE Summary: This session started off with Mark Knowles where he talked about opportunities and fear. SERP pages were good in the past, but now with mixed media/blended search. Mark also talks about Google’s Patent and how the patent provides details into this blended search platform. So, with this blended search results, the search engines are striving to provide searchers with “real-time” results. He mentioned other colleagues have been effected by this change in the SERPS, and is forcing everyone to look at SERP more holistically, He also mentions “The Second Click” and that all things Google is not good for … Read entire article »

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SES San Jose ’09 Day #3 – Advanced Paid Search Techniques

Session Name: Advanced Paid Search Techniques Session Speakers/Panelists:Chris Boggs, Thomas Bindl, Bill Lan, Andrew Goodman, Sage Lewis, Ari Levenfeld Session Summary:Thomas Bindl starts off the session talking about detailed measuring as it's critical to success.  Search Funnel Navigational Informational Transactional A quarter of all tracking data is wrong 25.3% of conversions need 2+clicks Attribution Management Understand cross-channel effects Brand works better with generic terms Define a value for all clicks that lead to conversions Longer the sales cycle, the more important in doubt credit the last click the most, but not everything Optimize for KPIs Measure Keyword/Ad Text performance Placement Performance Content Network landing page Revenue per impression/click Page impressions to click Measuring Exactly Stricter Match type means easier tracking Cutting the long tail short The next presentation, Bill Lan talks about Utilizing search query reports. Broad Keyword –> Search Query –> convert to exact match and identify winners and losers, negative terms. He … Read entire article »

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SES San Jose ’09 Conference Coverage – Day #2

Session #1: Small Voices, Big Impact: Social Media for the Little Guy Session Speakers/Panelists: Stoney deGeyter, Jennifer Evans Laycock, Ron Jones, Billie Jo Waara Live Summary: Jennifer Evans Laycock starts off the session with a great presentation about Social Media Conversations (Not Marketing). She goes into saying that Social Media is not a channel to push products and for companies to stop running towards the bleeding edge. There are good tools and properties that survive and other that do not and that is why you should not always run to the next shiny object. Social Media is also essential in our recession. Consumers are hunting for information –> Social Media Conversation <– Companies hunt Feedback Flickr: All visual. Deeper than just pictures, it's a community. We are visual people. There's a different … Read entire article »

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