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SES NY 2010 Blog Coverage – Paid Search Super Tools

SES NY 2010 Blog Coverage – Paid Search Super Tools

Session: Paid Search Super Tools Preview/Summary: The competition is fierce in paid search! From small in-house accounts to ones with millions of keywords, it’s the new advances in SEM technology that might just make the difference between success and failure. Are there tools you could be using right now to help double your conversions, lower your costs, or save your team hours of time every week? At this panel, top paid search tool vendors will showcase… more Moderator: Mel Carson, Microsoft Advertising Community Manager, … Read entire article »

Filed under: SES Conference Coverage

SES NY 2010 Blog Coverage – Search Powered Marketing: Harnessing the Voice of the Consumer

Sponsored Session: Search Powered Marketing: Harnessing the Voice of the Consumer Preview/Summary from SES Website: Search and social media are changing the way brands interact with their consumers, and will be even more influential throughout 2010 and beyond. Consumers find and engage with brands in social media, print, radio, tv, and outdoor ads, which in turn influences what they search for. How should advertisers use integrated search and social media strategies to influence search terms and results, improve overall SEO and drive increases in return on ad spend?… more Speaker: Craig Macdonald, Senior Vice President and Chief Marketing Officer, Covario // … Read entire article »

Filed under: SES Conference Coverage

Search Engine Strategies Conference SES NY, Coverage – Day 1

Session #1: Digital Asset Optimization Moderator: Richard Zwicky, Founder & CEO , Enquisite Speakers: Mark Knowles, President & CEO, Pixelstick, Inc. Chris Boggs, Director of SEO, Rosetta Lee Odden, SES Advisory Board & CEO, TopRank Online Marketing LIVE Summary: This session started off with Mark Knowles where he talked about opportunities and fear. SERP pages were good in the past, but now with mixed media/blended search. Mark also talks about Google’s Patent and how the patent provides details into this blended search platform. So, with this blended search results, the search engines are striving to provide searchers with “real-time” results. He mentioned other colleagues have been effected by this change in the SERPS, and is forcing everyone to look at SERP more holistically, He also mentions “The Second Click” and that all things Google is not good for … Read entire article »

Filed under: SES Conference Coverage

Where Is SEM These Days at SES NY 2007?

While I attended the Search Engine Strategies 2007 Conference in New York, the most prominent “Buzz Words” surrounding the area of SEM were terms like Holistic, Centralization, Organization, Testing and Tracking. It was very interesting that much of the presentations, as well as the participating panelists discussed the emerging difficulties that SEM firms/agencies and companies are facing everyday with regard to the continuous rising costs of Paid Search. In the past, these sessions touted the “Bidding Wars” as their main angle for getting the most out of PPC. However this year, a lot of focus and attention was put on the organizational structure at the campaign, adgroup, keyword and Ad/creative levels. In addition, there was an interesting emphasis on the Agency/Internal company best practices on handling the complexities of redundancy and … Read entire article »

Filed under: Paid Search in General