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SES San Jose ’09 Conference Coverage – Day #2

Session #1: Small Voices, Big Impact: Social Media for the Little Guy Session Speakers/Panelists: Stoney deGeyter, Jennifer Evans Laycock, Ron Jones, Billie Jo Waara Live Summary: Jennifer Evans Laycock starts off the session with a great presentation about Social Media Conversations (Not Marketing). She goes into saying that Social Media is not a channel to push products and for companies to stop running towards the bleeding edge. There are good tools and properties that survive and other that do not and that is why you should not always run to the next shiny object. Social Media is also essential in our recession. Consumers are hunting for information –> Social Media Conversation <– Companies hunt Feedback Flickr: All visual. Deeper than just pictures, it's a community. We are visual people. There's a different … Read entire article »

Filed under: SES Conference Coverage

Exclusive Interview with Christine Churchill, President of KeyRelevance

Exclusive Interview with Christine Churchill, President of KeyRelevance

SemGeek is proud to present an exclusive online interview with Christine Churchill, President of KeyRelevance. This interview is brought to you in cooperation with the Search Engine Strategies' Pre-SES San Jose 2009 Blog & Q&A Coverage. About Christine Churchill:Christine Churchill is president of KeyRelevance.com, a full-service Dallas search engine marketing company offering search engine optimization, web analytics, social media marketing, and pay-per-click management services. KeyRelevance's clients range from small businesses to large publicly-traded companies and … Read entire article »

Filed under: Exclusive Interviews, SES Conference Coverage