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Organic Wine Retailers Reveal Diverse PPC Strategies & Budgets

Organic Wine Retailers Reveal Diverse PPC Strategies & Budgets

As someone who has improved his palate over the years and is becoming sort of a “wine snob” these days, I decided to see what the PPC Landscape looked like for Organic Wine Retailers, and boy is it diverse. The Keyword coverage and budgets are vastly different and begs a few questions like: (1) Were they poorly executed from the start?, (2) Too much Competitive saturation? (3) Is it the right audience for a healthy … Read entire article »

Filed under: Google Adwords, Online Strategy, Paid Search in General

Netflix vs. Blockbuster Online in PPC Marketing: A Competitive Comparison

Netflix vs. Blockbuster Online in PPC Marketing: A Competitive Comparison

Have you ever wanted to see what your client’s PPC Competitors are doing? How about an inside look at their budgets, Search Terms and even Text Ads and frequency of changes within the Text Ads? Well, you can do all of this and more with SpyFu PPC Competitive Research, and here’s just a little taste of what advertisers can see in SpyFu, including the differences, similarities and potential opportunities for future strategies. Question: Have you ever … Read entire article »

Filed under: Online Strategy, Paid Search in General, PPC Analysis & Case Studies