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Geico Outspends Flo and Aaron Rodgers to Dominate PPC

Geico Outspends Flo and Aaron Rodgers to Dominate PPC

Alright, it’s quite obvious that these Insurance Companies are spending tons of money on these very entertaining TV commercials and we can all agree that they have succeeded in cementing their brands into our subconsciousness. However, I was interested in seeing how these companies compared in the PPC World and what I found was pretty surprising. In fact, it appears that these Insurance Companies are putting a ton more money in PPC now than in … Read entire article »

Filed under: Competitor Analysis, Paid Search in General