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5 Tips on How to Build a Successful PPC Marketing Consulting Business

5 Tips on How to Build a Successful PPC Marketing Consulting Business

When thinking about starting your own business there are many things that you need to consider and choosing online tools are often one of the last things to consider. However, I have learned over the years that software that contains the latest “bells and whistles” will not make you a better marketer. In fact, in many instances, success is based on fundamental principles of Strategy, Execution, Analysis, Storytelling and most importantly Expectations. In this post, … Read entire article »

Filed under: Competitor Analysis, Google Adwords, Online Strategy, Paid Search in General

Timing is Everything in PPC and Social Media Marketing

Timing is Everything in PPC and Social Media Marketing

There is a quote from one of my favorite movies that truly struck a cord with me through the years and it’s never been more relevant now with regards to PPC Advertising on Social media platforms such as Twitter Ads and Facebook Ads. In the movie “A Good Year”, Maximillian Skinner (Russell Crowe) tells his employees that “The secret to riches, lab rats, is the same as the secret to comedy… timing.” In this post, … Read entire article »

Filed under: Online Strategy, Paid Search in General, PPC Analysis & Case Studies

Tips on How To Better Visualize Effective PPC Strategies

Tips on How To Better Visualize Effective PPC Strategies

Have you ever realized that it can sometimes be a difficult task to communicate and demonstrate to a client or C-level executive what your PPC strategy actually looks like? Have you ever felt they just do not fully understand the complexity no matter how many times you try and explain it? Well, after many years in both the “Agency” and “In-House” world, I have put together a few tips on how to effectively visualize your … Read entire article »

Filed under: Featured, Online Strategy, Paid Search in General

Branding As a PPC Strategy Is Making A Comeback

Branding As a PPC Strategy Is Making A Comeback

No matter how you look at it, bidding on your own brand term ultimately comes down to protection. For example, protection from false claims, unethical affiliates and resellers especially in this ever so-sensitive world of Trademark Infringements, it’s quite obvious that the Brand Campaign by itself will always be your most important campaign in terms of overall PPC ROAS%. Moreover, if you have had similar “friendly disagreements” with clients and/or even “In-House” higher ups that … Read entire article »

Filed under: Affiliate Marketing, Featured, Online Strategy, Paid Search in General

Making SEM and Affiliate Marketing Work

Making SEM and Affiliate Marketing Work

In a recent blog post, I wrote about the Death of Affiliate Marketing in the online marketplace. Citing that companies are being more cost conscious with all of the expensive monthly fees, setup costs,  affiliates bidding on Trademark terms in paid search, etc…  Well, after giving this some thought, there are some useful and opportunistic tactics where companies that can leverage their affiliates in paid search resulting in a Win-Win for everyone, especially the consumer. … Read entire article »

Filed under: Uncategorized