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Why We Need PPC Marketing To Compliment The “Offline” World

Why We Need PPC Marketing To Compliment The “Offline” World

The way human beings interact and react to what interests them the most in this world has become a transparent media blitz that has evolved and involved both Radio, TV, Internet, Mobile and Word of Mouth. With regard to the purpose of this blog article, the way people search for things on the Internet has been altered over the years and when our past connection with the media at one time which was separated … Read entire article »

Filed under: Online Strategy, Paid Search in General, PPC Analysis & Case Studies

How PPC Marketing Has Been Influenced By Traditional TV Advertising

How PPC Marketing Has Been Influenced By Traditional TV Advertising

For some PPC Professionals, after a long day of work analyzing Click-thru Rates, Keyword Matching options, Text Ads, Conversion Reports, etc… watching some TV at night with a glass of a 2005 Australian Shiraz to wind down from the day can sometimes open your eyes and force you to think about the differences and similarities of TV advertising vs. PPC Advertising. Considering this cannot be classified and any type of an epiphany, it does … Read entire article »

Filed under: Google Adwords, Online Strategy, Paid Search in General