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How PPC Marketing Has Been Influenced By Traditional TV Advertising

How PPC Marketing Has Been Influenced By Traditional TV Advertising

For some PPC Professionals, after a long day of work analyzing Click-thru Rates, Keyword Matching options, Text Ads, Conversion Reports, etc… watching some TV at night with a glass of a 2005 Australian Shiraz to wind down from the day can sometimes open your eyes and force you to think about the differences and similarities of TV advertising vs. PPC Advertising. Considering this cannot be classified and any type of an epiphany, it does … Read entire article »

Filed under: Google Adwords, Online Strategy, Paid Search in General