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Reasons Why PPC Marketers Need To Be More Than Just PPC Marketers

Reasons Why PPC Marketers Need To Be More Than Just PPC Marketers

Have you ever created a well thought out PPC Strategy supported by a strong foundation of relevancy from the campaign level down to the landing page level and you are finding yourself grasping at straws to increase conversions so that the client doesn’t think that their investment in you was not a waste? Well, there can be many reasons why the cash register is not ringing that are outside of your PPC efforts, and the … Read entire article »

Filed under: Featured, Online Strategy, Paid Search in General, Web Analytics

Is Google playing games with us? Usability Police!

Is Google playing games with us? Usability Police!

Ok, how many people have accidentally paused or activated a campaign when all you wanted to do was to go into the "edit campaign settings" section or wanted to edit/add a negative keyword or excluded site?  Bueller, Anyone???? Well, I have to admit it has happened to me occasionally, usually when it involves time critical changes or when my Microsoft Wireless Mouse decides to have other intentions in mind? Is this Microsoft trying to get … Read entire article »

Filed under: Uncategorized