» Entries tagged with "Web Analytics"
Should PPC Advertisers Monetize Twitter Followers As A Viable Conversion Event?
In the PPC world, many of us are eager to monetize anything that has to do with either the possibility of a conversion and/or persuasion points leading up to a conversion, where it all leads back to their PPC efforts. There is nothing wrong with this, in fact, it’s just another stage in the evolution of understanding the power of PPC. However, with the adoption and popularity of more and more businesses utilizing Twitter and … Read entire article »
Filed under: Online Strategy, Paid Search in General
Classifying PPC Marketing? Is It An Art Or A Science? Part Deux
In my second and final installment of “Classifying PPC Marketing? Is It An Art Or A Science?”, I will dig a little deeper into the “weeds” of PPC Geekdom to try and identify which tactics and techniques of PPC should and will always be a Science as well as others that are reserved for the Artist respectfully. However, we all must acknowledge one thing. Regardless of anyone’s biased opinion, there is one constant that everyone … Read entire article »
Filed under: Exclusive Interviews, Paid Search in General
Is Web Analytics Hurting Paid Search?
It’s becoming apparent that the emergence of Web Analytics with regard to SEM is revealing many more wounds than band-aids these days. I see a continuous trend where the marriage of Paid Search and Web Analytics is becoming more like a double-edge sword rather than a cure of the common marketer. Don’t get me wrong, web analytics is extremely powerful and we have yet to see the full explosion of overwhelming demand for it. However, … Read entire article »
Filed under: Web Analytics
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