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Bing Uses Yahoo Search to Promote Sarah Palin Searchers. Bad Taste or Clever Strategy?

Bing Uses Yahoo Search to Promote Sarah Palin Searchers. Bad Taste or Clever Strategy?

Wow, I was not expecting this from Yahoo and Bing. Frankly speaking here, when I noticed that Sarah Palin was showing up in Yahoo’s “Trending Now” section, I wanted to see why. Then, all of a sudden I saw a Yahoo Sponsored Listing for Sarah Palin coming from MSN/Bing and I said to myself “What the #$%#  is this? Are you telling me that a major Search Engine on the verge of launching one of … Read entire article »

Filed under: MSN AdCenter, Politics, Yahoo Search

Yahoo Search Learning From Past Panama Mistakes With New Bing Alliance Transition

Yahoo Search Learning From Past Panama Mistakes With New Bing Alliance Transition

If any of you lived through the nightmares of the Yahoo Panama transition disaster back in 2007 or heard about it, you will understand where I am coming from. I have to say I am somewhat impressed by the frequent email communication on behalf of Yahoo during the transition with Bing/MSN. Furthermore, after a recent conversation with a Yahoo Rep, I am getting the feeling that Yahoo is trying harder than ever to make this … Read entire article »

Filed under: MSN AdCenter, Paid Search in General, Yahoo Search

Yahoo Search Planning on Improving International Search Networks with Bing Alliance

Yahoo Search Planning on Improving International Search Networks with Bing Alliance

I figured this has been an OLD ISSUE for years, but it’s just hard to imagine that some Search Engine Advertising Platforms still do not make it easy for anyone to spend their Ad dollars across global networks. Google has quickly succeeded at this by allowing any typical search account to drive traffic across all countries and search networks with a click of a button. However Yahoo still has not adapted to this, but as … Read entire article »

Filed under: Featured, MSN AdCenter, Yahoo Search

Exclusive Interview with David Roth, Director of Search Marketing at Yahoo.

Exclusive Interview with David Roth, Director of Search Marketing at Yahoo.

SemGeek is proud to present an exclusive online interview with David Roth, Director of Search Marketing at Yahoo. This interview is brought to you in cooperation with the Search Engine Strategies' Pre-SES San Jose 2009 Blog & Q&A Coverage. About David RothDavid guides SEM and SEO strategy across all Yahoo properties, overseeing programs, managing infrastructure teams, and establishing internal best practices and campaign management standards. He has 10 years of SEM experience, recently working with … Read entire article »

Filed under: Exclusive Interviews, SES Conference Coverage, Yahoo Search

Yahoo Panama Craze (aka crazy)

The new Yahoo Panama Import Tool experience has been quite humorous to say the least. The Yahoo Panama Craze is now just driving us all Crazy.  It appears that one of the biggest flaws so far, are the Yahoo Import tools (3rd Party & their own Yahoo Import Tool) that they offer to the larger spend customers. Over the past couple weeks, the dealings with 10-15 different reps over  have been very strenuous, aggravating and time consuming. However, even though most of the yahoo reps. were very nice, the timeframes they gave us for converting these files ranged from "2 weeks to a couple hours." I am truly surprised that Yahoo (stock symbol: YHOO) didn’t "hammer out" all of these bugs before forcing a large segment of customers to the … Read entire article »

Filed under: Uncategorized