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» MSN AdCenter, Paid Search in General, Yahoo Search » Yahoo Search Learning From Past Panama Mistakes With New Bing Alliance Transition

Yahoo Search Learning From Past Panama Mistakes With New Bing Alliance Transition


If any of you lived through the nightmares of the Yahoo Panama transition disaster back in 2007 or heard about it, you will understand where I am coming from. I have to say I am somewhat impressed by the frequent email communication on behalf of Yahoo during the transition with Bing/MSN. Furthermore, after a recent conversation with a Yahoo Rep, I am getting the feeling that Yahoo is trying harder than ever to make this Bing transition as painless and transparent as possible.


Yahoo Search Emergency Transition Preparation:
In a recent email that went out, Yahoo expeditiously has told their advertisers that they will soon be able to drive traffic from both engines and their partners within the convenience of one account as the transition will force Yahoo Advertisers to use the Account within Microsoft Advertising adCenter.


Another interesting point to note is that Yahoo will be providing it’s advertisers with a series of emails to help the transition as well as provide tips and advice to prepare for the transition as well as “We strongly recommend that you follow the provided guidance to help make your transition experience smooth and to get your ads live within adCenter as quickly as possible.”


So in a Nutshell, Yahoo is doing the right thing by educating their advertisers on how to best keep them informed as well as help them avoid the horrible memories of the past Yahoo Panama debacle. The key question I have is who is pushing this? Is it Microsoft to protect it’s reputation or is it Yahoo trying to put a band-aid on the past. No matter of the who, what and why, all I know is that it’s better this way than no communication at all.

Filed under: MSN AdCenter, Paid Search in General, Yahoo Search · Tags: , ,

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